One of the first and necessary tasks of start up business or organisation is holding up a sign post to the world about who we are, what we do and with who so that we can become known for that and then people know to come to us or send people to us for that. But why is it that some people's sign posts seem to get all the attention, while's others don't? Part of the answer lies yes in mindset and getting all the sales, marketing and communication nuts and bolts in order to be able to accurately convey to people what you do. But why is it then, that two people can have a very similar offering, and one of the best ones on the planet at that, and both do all the right things you're meant to do....and one gets momentum, but one doesn't? As someone close to me once said, if you believe in something, you could seriously sell ice (the frozen water kind) to Eskimo's, but if you're not 100% behind something and believing in it, it's harder for you to move it. Beautiful isn't it when people who love us see us more clearly than we see ourselves? He makes a great point though...if we ourselves can’t see, feel or understand and hence aren't really fully behind the incredible value that we and our offering/s bring to the table, this is a big part of why many business owners out there aren't getting the kind of momentum they really want.
The moment you declare yourself in the world AS something or for knowing something, its going to test us to the core on how secure we really feel in our own skin and on our trust and belief in ourselves, in the depth of all we have to offer. You’ve just put yourself out there with the absolute intention of helping and making a difference in the world, of helping people, grow, heal, transform in positive ways. The more you find people to be of service to, the more that’s exactly what starts to happen. Yet, when we put ourselves out there, you’ve also offered yourself up for critique, for comparison, for the process of commoditisation by those who buy on price, for those with hangups about lack, by those others out there who consider themselves more “expert” at what you do, by those who are getting triggered in all the right ways for the right reasons by the work you put out there that was designed to help them transform.
When we’re not where we want to be yet, wether it’s financially or feeling secure in ourselves, our expertise, our message and the solidarity of our positioning, its easy to get caught up in trying to prove that we are enough, that we know enough and in justifying and defending oneself against perceived judgement and misconception. If we’re a Practitioner or Business Owner and in the establishment or (re-establishment phase), it’s easy too, to get caught up in the freak out when someone somewhere launches something similar, especially if it’s cheaper than something you just poured your heart and soul into building or offering.
Like the bottom 3 stages of the journey below here (because becoming the CEO of your business and life IS a leadership initiation), we can potentially lose a lot of momentum getting pulled out of our centre into the storm of the scared and distracted space. What then, does one do about that to ensure that we can maintain momentum?
So what do we do about it?
We can start with flipping out perspective on the matter.
It took me years of training to realise that you can have all the right marketing and sales training and have potentially developed one of the best value propositions and offerings to go with it on the planet. But if you yourself can’t see, feel or understand and hence aren't really fully behind the incredible value you and your offering bring to the table (or aren't behind what you're promoting for someone else for that matter), you just won’t get the same momentum with it that someone else will when you watch them launch a similar thing, that they ARE as close as possible to 100% passionately behind themselves and the offering and do feel worthy of what they're asking in return for it. As Lisa Isaacs once said, “how you treat you, the world will follow your lead.” I think that's partly true isn’t it? But also it's not necessarily that they don't see or value you and what you do, sometimes it's that their value of us can't land if we're rejecting the very possibility of receiving it. Make sense?
So part of the key is to work on our insight and awareness of the incredible value we bring, our belief in that we are worthy of what we ask for, our ability to receive back what life wants to give us in direct or indirect exchange for everything we have to give and to make sure we truly believe that we're worthy .
Part of the reason by the way i could "sell ice to eskimos" (with ok, maybe a bit of retail sales training early on in life, but well before my years of spending tens of thousands of dollars on business, sales and marketing training) was just because I was so very authentically passionate about what i was sharing. I'm innately someone who looks for and appreciates the good in things, gets ridiculously excited by the littlest things and shares what i love. That's a HUGE part of what inspires someone to buy. Hence why you have to be passionately do your best to fall in love with YOU and what you offer.
Plus, then these help too...
1- Nail Communication
Get ridiculously committed to communicating well with others. It’s not about manipulation or braining washing people. Good interpersonal communication in social and work dynamics is a core life skill that should’ve been mandatory when many of us went to school it’s that essential to us creating a successful life, successful human relationships and a successful business. Not to mention, it’s essential to our success as a Leader in being able to create a positive impact and influence in the world.
2- Get A+ good at relationship building
Likewise, we have to get incredibly good at building and nurturing long term relationships and creating community. There are no shortage of bright shiny marketing magic tricks on display out there in the wider world and there are no shortage of people who will chase the flash in the pan hype along with its slightly misleading, not quite the whole story, promises, chasing the cheap commodity version of your stuff, all the way to the final delivered version of realising that yes they may give you incredible value in the free content they give out to their tribe, but you don’t get the personalised undivided one on one attention of world leaders for $10 and your clients don’t get long lasting or the best results in your business just jumping from freebie to freebie. But when you get great at building and nurturing relationship and trust with your tribe, the people who are genuinely serious about getting results will ride with you through the flash in the pan magic tricks and hype and, where you hold to the value of what you offer, they’ll reflect it back to you. That’s where you play the inner alignment/authenticity and the emotional maturity game and you win.
3- Be of Soulful Service
Remember also to take the path of service approach. If someone has a similar idea to you, if more than a few people are attuning to a similar concept, we can also view it as being because exactly what you’re feeling and saying is a ridiculously NEEDED message for the collective right now and that message NEEDS as many messengers as will listen to and spread it far and wide. If we’re REALLY in our hearts and coming from the path of service approach, that’s a good thing. And how can we support each other in doing that? With respect to honouring anything that we know for certain the other person recently or at some point had to say on the matter?
In a world where you and your wisdom and experience are the product, we have to raise the bar of self value. We’re not commodities to be bought on price alone, each of of us is irreplaceably rare, preciously priceless and undeniably unique. One could line 10 people up next to each other saying exactly the same thing as you, but no-one can ever say it in quite the same way as you do, through your lens of experience and perspective. As Louise Hay once said, a person will listen to 3 of those and reflect back that they have absolutely no clue what each just said, it might as well have been in a foreign language. Then some will listen to you and scream with delight and gratitude that they totally get it and you totally GET THEM! Worth remembering.
And while it’s easy to see other people loving people having big wins and start measuring up, it’s also worth remembering that it’s not just the wins that the right people love us for, it’s our quirks and our flaws and all those unique little things that make us human and unique. Those thing we worry no one could ever love? Those are usually the things that those who adore us actually adore the most.
So sure, we can put up the sexy librarian face screenshot with the subtle hint of cleavage or the smart business casual attire or our sweetest feminine flowy dress and hair, holding some highly spiritual object, or stand there wearing the right suit and the right Rolex and the “right” coloured shirt or dress to create trust and connection according to 5 psych profile tests done on it once, or even put up the bank account shot or the "As seen on" social proof trying to prove again we’re enough through our integrity and real results, trying to win over people by SHOWING them what we want them to see in us. I’m not saying that’s “wrong” because, sure, it also communicates something we might WANT and they might need to see to connect and anything that helps us build common ground is a plus in this world. BUT it’s worth remembering they actually, REALLY start to fall in love with us the moment we open our mouth and start speaking and just BE the real US. THAT’S what people connect with, That's what makes them a HELL YES. That’s what they connect with that they choose US over 10 other people with something similar on offer. No one else on the planet could be you even if they tried. And In a world full of masks and fixed role related expectations , we’re DYING for the breath of fresh oxygen that is service based, heart and soul centred authentic leadership, in fact human connection with other authentic, soulfully embodied humans full stop.
But that being said, it sure helps if we learn to love and value all we bring to the table, warts and all too. If you’re not already feeling strongly rooted like a tree to the ground sure of your value right now, make sure you go back and grab that self value meditation I shared the week before last and mentally plug back in the disconnected wires of being fully aware of what you've got, until you truly GET IT. And if you need someone to help hold up the mirror for you to see your gorgeous REAL reflection, know that I’m here for. Just reach out.
Until next time, have fun take care.
Happy New Year to you all! How are you? Hope you’ve had a restful time away and are feeling super psyched to get into massive soulful action on the year to come. I really feel this is going to be such a great year, where so much of the hard work we've all done, really grounds and will keep blooming, so long a we stick with it.
I wanted to give you two things today to help you start the year right. This morning, when i got up to do my morning routine, I opened my iTunes and there were two mp3's sitting right on top of each other. Tony Robbin's 15min Priming exercise, which i did. And straight after that, the 15min self love meditation I recorded recently started playing...and you know what? I did the whole thing and felt even better after i did that today than priming. It's a really powerful daily alignment tool and it's below if you want to give it a go.
I later went on to making a few adjustments to my yearly plan (according to the yearly planning tool here also below, in terms of what months i'd inject extra focus in to speaking and which into having articles published. Literally no sooner had I put a few extra specific points for specific months to paper, than i get up and take a break, come back, take a look at Facebook and people have just tagged me for a few speaking and writing opportunities before I've even had a chance to do anything or speak to anyone. More than that, I then went and logged in on my trading app (and just FYI, I hadn't checked out signals yet today, just started checking out what was good and doing some analysis (as per my awesome teachers), just happen to have logged into just the right place at the right time on a couple of pairs, relative to the financial goals i just VERY clearly defined in the yearly planner below, felt into it, put on a sell and straight into the blue (e.g. a couple of % profit.) These two tools together....powerful stuff i tells you!
Here's the meditation:
And here is the yearly planning tool right here to map your dream year in terms of basic quarterly and monthly themes you’ll work toward and the core actions you will be focusing on by the month.
In my 12 session Business Coaching program, back again by request) we break this down a little further into weekly action you’ll get onto taking and get you thinking in specific quantities as well as qualities of what you need and want to achieve and experience in your business and life this year.
It’s part of the picture to envision how we want to look and feel when life is rocking at the end of the week of you having seen and delivered awesome value to that many clients you wanted to see and to feel into how good you feel at the end of that week.
But it’s another to give the universe a very specific order to work with FOR that vision, a bit like if you were ordering something from, say, Wish or Uber eats online. Take Uber for the sample....In order to get food, you need to feel into what you want to eat, to pick a restaurant that delivers that, then look at their menu and pick an item or items and then specify that you want those ones , at that price. Then you complete that order and a delivery driver brings it to the address you also had to specify and you meet them at the door. Unless you get specific about what you want and from where and who’s going to deliver it, how can the uber driver bring you food?
It’s the same when you’re planning your year. The universe wide delivery app needs you to get super specific with details on things like exactly what you want to do and give, with who, how much of it do you want to do, what qualities it has to have, where, for how much and when....THEN all the pieces of the puzzle can align and the delivery drivers of life can bring you the parts of your order AND then you have to show up at the door (or the mailbox), available to receive it. Then implement....eat, rinse, repeat. Be the things you wanted to be, experience the things you want to feel, do the acts of living a business and life you love.
Don’t worry so much first right now about the super detailed weekly daily nitty gritty of the “how” , as much about just putting in your yearly order if you haven’t already.
The how will come to you after you've downloaded/envisioned/created this order, and each and every day when you attune and align. And as life unfolds and possibilities and people come towards you and you follow the flow. Like I did today.
In the early phase of business, it’s about first getting you IN action and scheduling in tasks so you DO get them done and are accountable to having done them. Then, the busier you get, the more we can start looking at how to improve upon your use of the time you have available throughout the year.
Make sense? Let me know if there’s anything else I can help out with. Happy to help.
Until next time, have fun, take care.
Write something about yourself. No need to be fancy, just an overview.