Is your organic Facebook posting really reflecting what you want people to know about your business? I got a great reminder recently when I'd seen an ad for gorgeous leggings I was going to come back to on Facebook and then Facebook searched for the company later during non business hours.....couldn't find it via search, and was just a little, well not surprised, rather maybe, concerned for the young ladies who's selfies organically showed up in the search field when i searched for leggings...very few of the businesses selling leggings though. Power to women everywhere however we choose to express our sensuality. But with some of the content that came up, it got me thinking about 3 things:
# 1 # 1 it's a reminder to reflect upon who is your target market? What appeals to your target market and how you can reflect being of service to that market in your organic posts?
#2 what is your bigger picture WHY for your target market, what do you REALLY want most for them? To look cute-butt selfie hot in leggings? To service a function of comfort, practicality and durability in the wearing? Would you be a brand that takes a stand for women's wellness and empowerment, for example? How can you make your photos and content reflect your values and be your living embodiment of exactly that? (Hint: Imitating softcore porn images is getting old in a culture growingly against the sexploitation of people in general may not get an audience of women on board for the long term with a product or service. Taking a stand for something to do with women's wellness or positive body image or empowerment for example, may just help them not only serve countless thousands more people, and have a lot more business success in a world of women and people hungry for healthy messages about positive body image, wellness and empowered sensuality/sexuality. So bless this experience of being a reminder to know what you stand for and BE the living embodiment of that, as best as one humanly can. Finally,
# 3) It's also a timely reminder for our Facebook business sharing and marketing, to just be mindful of what photos/content you organically post on your wall and if that's really what you want coming up in the search field when people Facebook search you, your business or keywords? Or is that one photo maybe for your inner circles only? Or potential partners only? According to my wisest Facebook oracles, your boosted/paid for posts and advertisements are displayed elsewhere, but NOT in the organic FB content search when people look for you...so make sure you make the organic posts you DO post count for your biz...they are still relevant...and will still be found.
p.s. for the record, don't be surprised, if at some point a photo of me in those cute leggings shows up in MY Facebook marketing, but it will be of me having fun and just being....to me i think that's infinitely sexier than taking a porn imitation selfie with my mouth half open or a rear shot doggy style of my box gap, on display for the world to see. She gets saved for those with an equal degree of deep love and respect for what makes her sacred.
Until next time, have fun, take care.
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Nat talks about Self Expression, Heart Centred Communication and Lifestyle for Leaders.