First Impressions that Count

Very often, the people in my business coaching groups (and other business coaches groups i've worked with over the years) ask what wording or “scripts” should they be using in their first contact messages with potential clients to best encourage them to become actual paid clients.

The first thing I ask them to do before we get to those is shift focus a bit. Rather than thinking about these people in terms of potential dollar signs (which, let’s be honest, a quick glance at ones bank balance not only in the start-up phase of business, but well into when you’re 

running a multiple 6 figure clinic and 2 people are 5 days overdue on paying their 2.5K monthly room rental invoices and you have 3K worth of bills and rates to pay by tomorrow, 2 of which, were due yesterday, BOTH can quickly induce that sudden attachment to the almighty dollar they represent in the short term) it actually pays though to bring it back to the quality of first impressions and your heart centred desire to be of service in helping solve this person’s thoroughly annoying problems. In other words, to think about the quality of relationship you want to build over the long term.

I ask them to consider this: suppose the next person who likes your Facebook page (and you want to reach out to (as a part of your Client Relationship Building Strategy) is going to turn out to be not only someone who engages in every one of your programs for the next 2 years, but also one day turns out to be one of your partners in sharing your amazing work with the world and together you will go on to help a thousand people together, not to mention have helped each other create successful, viable businesses together….how would you want to greet that person the first time you met them? What would you want them to feel? What first impression would you want them to walk away with? How do you want them to feel about engaging with you in future and ongoingly?
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​​That’s the energy you need to bring to every one of your first points of contact:

• wether it be you cold emailing another business (with their publicly listed contact details) to do some research
• wether it’s through a chatbot you have installed to respond to people when they like your Facebook page
• wether it’s your VA (virtual assistant) or BM (Business Manager) or CRM (Client Relationship Manager) or you reaching out to them when they’ve emailed you or
• wether it’s your or your event crew standing at the front door of the room at event registration time at the start of a 1.5hr intro event or the start of a 2 day immersion event.

World class, rockstar level customer service, the kind that starts business relationships that last a lifetime and sees your business grow to 7 figures and beyond, all starts with the quality of that first impression.


To me, every time I’ve ever Coached, Mentored or Trained, CRM’d, Event Crewed, Event or Business Managed, my intention is that the people who get first impressions from me through those roles feel genuinely loved and respected, deeply appreciated and genuinely soulfully aligned, that they feel a little bit special, like they’re getting the VIP treatment and most importantly, that they feel the warmth and excitement, genuineness, commitment to professionalism and feel like they can relax, feel safe and even laugh and have a little bit of fun, while I’m finding out who they are and how I or we can genuinely help them.


​​Combine that with a well researched offering you’ve put together that genuinely solves that person's problems as understood by them, and an event or conversation that clearly gets to the bottom of what their problems are in their terms and briefly articulates how what you’re offering will help them get beyond that to where they say they really want to be instead and you’re off to an award winning, service based start.


If you’re ever in doubt about what to say in a first message, email or scenario above, bring it back to considering how would you want to greet this person the first time you met them? What would you want them to feel? What first impression would you want them to walk away with? How do you want them to feel about engaging with you in future and ongoingly? And let's not forget, how can you (from your expertise) be of service to them? Try writing your own script from there for each different kind of touchpoint and see what comes out. Then depending on what method of contact it is (in no more than a couple of brief sentences, you want to add in something about who you are and how you or the thing or opportunity you're offering could help solveAnd if you then feel like you would like some help to refine it to help come up with some versions that are both heart centred/genuine and commercially savvy, please do reach out for a chat, as it’s a part of what we can do together one on one….and hey, I just spent the last few years writing those kind of communications for 7+ figure businesses, so have a feeling I must be doing something there right.


Thanks for reading, really appreciate and it really looking forward to chatting more soon.


Until next time, have fun, take care.

Nat xxoo